Just arrived
Unbox or rack the new pieces and show three favourites. Name them on screen.
Short-form video for boutiques and retail stores
Reels, TikTok and Shorts for your store
New stock is your best content. A short that shows what just arrived, styled and on a real person, gives followers a reason to come in this week.
What to film
One piece, three ways
Style one item for work, weekend and evening. Easy to film, easy to share.
Behind the counter
How you choose what to stock. It makes a small store feel personal.
Gift ideas
Before holidays, a quick round-up with a clear "visit us" line.
What to avoid
- Showing prices that may change.
- Filming shoppers without asking.
- Clutter in the background — clear one wall or table to film against.
How Ruzz works for a store
Ruzz is a done-for-you short-form video service for US local businesses: we plan what to film, edit your phone footage into a post-ready vertical video, and post it to Instagram Reels, TikTok and YouTube Shorts in one go.
We plan what to film
Tell us about your store. You get a shot plan: which clips, which angles, what to say and the on-screen text.
You film on your phone
Follow the plan and upload the clips to your private Ruzz folder. No editing app, no timeline.
We edit and post
The Ruzz system edits it and an editor checks it. Approve it, then post to Reels, TikTok and Shorts in one go.
Questions from boutiques and retail stores
What should a small retail store post on Instagram Reels?
New arrivals, one item styled several ways, gift ideas before holidays and a look at how you choose what to stock, with a clear line inviting people to visit.
How do I make products look good on a phone?
Film near a window, keep the background simple and move slowly. Ruzz's shot plan lists the angles; the edit adds captions and music.
How much does short-form video cost for a store?
One finished short is $59. Ongoing, Monthly editing is $149 a month for 4 finished shorts — one a week. Most edits are back within a day — and never later than two.
Who edits the video?
The Ruzz editing system cuts your footage, adds captions and music and prepares thumbnails from your brief. A Ruzz editor checks every finished video before it reaches you.
Can Ruzz post it to Instagram, TikTok and YouTube for me?
Yes. Schedule once and Ruzz posts the finished short to Instagram Reels, TikTok and YouTube Shorts at the same time. You can also download it and post it yourself.
Other businesses: Restaurants · Cafes and coffee shops · Bakeries · Hair salons and barbershops · Gyms and fitness studios · Auto repair and body shops · Real estate agents
Your store's next short, planned and posted
Start with one edit for $59, or one a week with Monthly editing.
See plans