The signature dish, start to plate
Open on the finished plate for one second, then show how it is made. The finished dish first is what stops the scroll.
Short-form video for restaurants
Reels, TikTok and Shorts for your restaurant
People pick where to eat by scrolling. A short that shows your signature dish being plated answers the question every hungry viewer has: what should I order here?
What to film
The kitchen during service
Pans, flames, the pass. Real motion from your kitchen shows freshness better than any caption.
"What should I order?"
Your server or chef names three dishes in fifteen seconds. It answers the question guests actually search for.
Today's special
One quick clip each week keeps your account current and gives regulars a reason to come back.
What to avoid
- Featuring a dish that is not on the current menu.
- Showing prices that may change — say "see our menu" instead.
- Filming guests' faces without their permission.
How Ruzz works for a restaurant
Ruzz is a done-for-you short-form video service for US local businesses: we plan what to film, edit your phone footage into a post-ready vertical video, and post it to Instagram Reels, TikTok and YouTube Shorts in one go.
We plan what to film
Tell us about your restaurant. You get a shot plan: which clips, which angles, what to say and the on-screen text.
You film on your phone
Follow the plan and upload the clips to your private Ruzz folder. No editing app, no timeline.
We edit and post
The Ruzz system edits it and an editor checks it. Approve it, then post to Reels, TikTok and Shorts in one go.
Questions from restaurants
What should a restaurant post on Reels and TikTok?
Short clips of your signature dish being made, the kitchen during service, and staff answering "what should I order?". Show the finished dish in the first second, then how it is made.
Do I need to film during a busy service?
No. Ruzz's shot plan tells you exactly which few clips to film, and most can be done before opening in about fifteen minutes.
How much does short-form video cost for a restaurant?
One finished short is $59. Ongoing, Monthly editing is $149 a month for 4 finished shorts — one a week. Most edits are back within a day — and never later than two.
Who edits the video?
The Ruzz editing system cuts your footage, adds captions and music and prepares thumbnails from your brief. A Ruzz editor checks every finished video before it reaches you.
Can Ruzz post it to Instagram, TikTok and YouTube for me?
Yes. Schedule once and Ruzz posts the finished short to Instagram Reels, TikTok and YouTube Shorts at the same time. You can also download it and post it yourself.
Other businesses: Cafes and coffee shops · Bakeries · Hair salons and barbershops · Gyms and fitness studios · Auto repair and body shops · Real estate agents · Boutiques and retail stores
Your restaurant's next short, planned and posted
Start with one edit for $59, or one a week with Monthly editing.
See plans