One question, answered in general terms
"What should I do in the first 24 hours after a car accident?" Thirty seconds, one attorney, plain words.
Short-form video for law firms and attorneys
Reels, TikTok and Shorts for your law firm
People look for a lawyer when something has gone wrong and they do not know where to start. A calm short in which the attorney explains one first step is often why they call you and not the next name on the list.
Most people meet a lawyer at a stressful moment and know little about the law involved. Short videos in which an attorney explains a first step in plain words show expertise and approachability at the same time, without giving advice on any specific case.
Starting asks you to sign in first, then opens your law firm’s brief with this business type already chosen.
What to film
What happens at a consultation
Walk through how a first meeting works and what to bring. It lowers the barrier to calling.
Who you will work with
Introduce the attorney and the team by name and role.
Myth or fact
Clear up one common misunderstanding about your practice area, without advice for a specific case.
What to avoid
- Promising or implying a result — past results do not guarantee future outcomes.
- Talking about a client's case without written permission.
- Calling yourself a "specialist" or "the best" where your state's bar rules restrict it.
How Ruzz works for a law firm
Ruzz is a done-for-you short-form video service for US local businesses: we plan what to film, edit your phone footage into a post-ready vertical video, and post it to Instagram Reels, TikTok and YouTube Shorts in one go.
We plan what to film
Tell us about your law firm. You get a shot plan: which clips, which angles, what to say and the on-screen text.
You film on your phone
Follow the plan and upload the clips to your private Ruzz folder. No editing app, no timeline.
We edit and post
The Ruzz system edits it and checks it on five quality points. Approve it, then post to Reels, TikTok and Shorts in one go.
Questions from law firms and attorneys
What should a law firm post on TikTok and Reels?
Short, general explanations of common first steps, what a consultation looks like and who the attorneys are. Educational shorts build trust without giving case-specific advice.
Are there rules for attorney advertising on social media?
Yes. Each state's bar regulates attorney advertising, usually based on ABA Model Rule 7.1, which prohibits false or misleading communications. Review your state's rules before posting; Ruzz never invents results or testimonials.
Can a lawyer give legal advice in a short video?
General information, yes; advice on a specific situation, no. Say so on screen and invite viewers to book a consultation for their own case.
Should a law firm include a disclaimer in its videos?
Many do. A short line such as "General information, not legal advice" sets expectations; check your state bar's rules for any required wording.
Can a law firm mention past case results?
Only where your state's bar rules allow it, accurately, and with any required disclaimer that past results do not guarantee future outcomes. Ruzz never invents results or testimonials.
How much does short-form video cost for a law firm?
One finished short is $59. Ongoing, Monthly editing is $149 a month for 4 finished shorts — one a week. Most edits are back within a day — and never later than two.
Who edits the video?
The Ruzz editing system cuts your footage, adds captions, music and your business name, and prepares the cover image from your brief. Each cut is scored on five quality points; it is delivered when the average reaches 8.00 out of 10, and remade otherwise.
Can Ruzz post it to Instagram, TikTok and YouTube for me?
Yes. Schedule once and Ruzz posts the finished short to Instagram Reels, TikTok and YouTube Shorts at the same time. You can also download it and post it yourself.
Other businesses: Restaurants · Cafes and coffee shops · Bakeries · Hair salons and barbershops · Gyms and fitness studios · Auto repair and body shops · Real estate agents · Boutiques and retail stores · Clinics and medical practices · Interior designers · Boat rentals and tours · Taxi and ride services · Yoga and pilates studios · Pharmacies · Beauty and cosmetics brands · Furniture stores
Your law firm's next short, planned and posted
Start with one edit for $59, or one a week with Monthly editing.
See plans